Paris Ad Agency Buys Hollywood's Battery Los Angeles Business Journal
Left to right, Paul Marobella,chairman and CEO of Havas, Anson Sowby, Battery chief executive, and Philip Khosid, Battery chief creative officer.
Publicis creative chief Nick Law is leaving, said to be bound for Apple AdAge.com
Nick Law, named chief creative officer of Publicis Groupe and president of Publicis Communications less than 18 months ago is leaving the holding company, ...
Instagram Advertising: Do You Know It, When You See It? NPR
"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...
Rebranding advertising: time for a resurgence of the creative agency? The Drum
I started my career in the London advertising industry in the summer of 2009. At the time, adland in London was an exciting place to be. The city was awash with ...
Consulting Firms Make Inroads Into the Business of Ad Agencies Wall Street Journal
Consulting firms are seeing big revenue increases as a result of moving into marketing and advertising, but some say there are still culture clashes.
Uber's Latest Lawsuit Calls Out Agencies, Advertisers and Now Ad Tech Adweek
Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing ...
Advertising Agency Employees—2010–2016 What They Think
By WhatTheyThink Staff Published: June 21, 2019. In our ongoing, semi-weekly look at establishment and employee counts of graphic arts businesses, we have ...
Havas Acquires Majority of Battery, Ad Agency Known for Netflix Work The Wall Street Journal
Havas has acquired 51% of Battery, a creative agency known for its work with videogame and entertainment companies such as Netflix, as the French ...
Advertisers, agencies, and tech giants form brand safety alliance Business Insider
In the newest attempt to moderate *content* across tech platforms, a new alliance has been established between advertisers, agencies, and tech giants.
4 reasons that Cannes Lions was worth it for agencies—in an age when ROI is king AdAge.com
GroupM's Brian Wieser, OMD U.S. CEO John Osborn and others discuss that pesky topic of assessing return on investment.
Advertising Agency Archives Chief Marketer
A strong presentation bridges the gap between a creative's vision and a client's perception and can lead to buy-in or outright dismissal.
Just Ahead of CCPA, Ad Agency Fails to Secure Leads Data Lexology
An Internet advertising agency that specializes in lead generation for law firms failed to properly secure databases that included the records of…
Allergan reportedly hires Spark Foundry as US advertising agency BioPharma Dive
Allergan picked Spark Foundry to be its U.S. media agency of record after a review that included Omnicom Media Group, Horizon and Merkle, Adweek reported, ...
Omnicom and DDB agency TracyLocke sued for sexual harassment by former creative director AdAge.com
A creative director who worked at DDB agency TracyLocke until last year is suing her former agency and its holding company, Omnicom Group, for sexual ...
An Advertising Agency Has a Great Way to Diversify Its Income: Launch Products Pitched by Its Employees Entrepreneur
The North Carolina-based The Variable recently debuted a peanut butter product in an arrangement that benefits everyone at the company.